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5 Ways to Jazz Up Your WordPress Page Content
According to Hubspot post, 17 Stats You Should Know About Visual Content Marketing in 2015, marketers who are leveraging visual content are seeing significant increases in their blog traffic, social...
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How to Build a Webinar Campaign Ecosystem
We know that webinars are great for producing qualified leads. In 2012, ClickMeeting analyzed 8,197 online meetings over 6 months and found that an average webinar had 28 participants. That’s 28 people...
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Ideas for Repurposing Your PowerPoint Presentations
That cool PowerPoint presentation you created for a trade show doesn’t have to sit in your USB drive gathering dust. Shake it out and show it off to a whole new audience. Here are some ways to make the...
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Digital Marketing News Roundup
Mobilegeddon – Did You Survive? Mobilegeddon is a few weeks behind us now and the world is somehow still turning. For anyone that had not heard about it, Google announced a new algorithm update to...
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Webinar: Cross-Sell and Upsell Strategies for the Channel
Channel marketing experts Laz Gonzales of SiriusDecisions and Juliann Grant of eCoast Marketing will lead a discussion Thursday, April 30th on the key factors in implementing successful cross selling...
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Bad SEO Services – Caveat Emptor
Considering the fact that I’m a search engine optimizer, I often get asked by colleagues for quick opinions on offers they get or even other vendors or marketing agencies. I’m happy to do this because...
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Marketing Technology is on Hyper Drive
CMOs and the heads of Marketing are quickly gaining mind share when it comes to technology influence and purchase. In a recent report “MarTech and the Decade of the CMO” it is forecasting a 10x...
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8 Inbound Tactics B2B Marketers Need to Master
Whether you’re in B2C or B2B, the key to high performing inbound marketing is all about projects that are designed to help get your company and its content discovered. Think quality content creation,...
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5 Reasons Why Social Media is the Most Difficult Marketing Tactic
Email Works, This We Know I came across this study by Ascend2 on MarketingCharts.com. While the headline was about Email being the most effective marketing tactic, that was not the stat that caught...
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Google Authorship is Dead, Long Live Great Websites
Business owners have long known that to succeed, a viable, competitive website is a must. Part of that viability is being found in the search engine results pages of Google. As such, it has become an...
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Ten Steps To Introducing New Channel Programs
Managing partners through the introduction process when launching new channel marketing programs can be very challenging. Managing through change is a challenge no matter how much we prepare and try...
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Meet the Channel Marketing ROI Webinar Presenters
In our upcoming webinar, Channel Marketing Programs that Deliver ROI, channel marketing experts Juliann Grant of eCoast Marketing and Michael Coscetta of StructuredWeb will share their expertise and...
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I’ll Show You Mine If… Why Your Keyword Rankings Aren’t Yours
It started like most days, checking out the latest digital marketing news to be found on Google. But when I got to Google, I saw the above. You see, today’s my birthday. Happy birthday to me! Of...
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Why Google Hates You
After months of meeting with designers, your sales team and your developer, the day is here. you are ready to launch your site on the web. Launch day comes and, well, nothing happens. don’t worry,...
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What does Uber have to do with the way we market technology products in the...
As we venture off to our summer vacations after the recent celebration of July 4th, I thought it fitting to tell a story of independence combined with my love of technology and marketing. Living in a...
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8 Things You Need to Know About CASL in Canada
Digital Marketing in Canada Under CASL Over the past couple of weeks, we’ve had several clients ask about the impact of their digital marketing as a result of the CASL law being passed in Canada. CASL...
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Stay Away from Bad Neighborhoods
This is the first in an occasional series on search engine optimization strategy. Planning to start a pay-per-click campaign for lead generation or brand awareness? Chances are you don’t have a...
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What is the Ultimate Value of My Energy Expenditure?
For some, there are those moments in life where you reach a point that doing more doesn’t equate to a higher quality of work, better life or greater achievements. Have you ever thought to yourself,...
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eCoast Sales Solutions Changes Its Name to eCoast Marketing
Today is a big day here at eCoast! We are proud to announce that eCoast is making a big shift with a name change to eCoast Marketing! It’s not every day that we get to participate in major brand...
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Being Responsive in a Mobile World
In today’s world mobility and the ability to market to those on the go is becoming more of a necessity than an option. Research shows that 90% of all American adults have a cell phone and of those 58%...
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